How Andrew Rosen and Elie Tahari Started Theory
The fashion industry forms an important part of our daily lives. Thousands of fashion enthusiasts spend a fortune on the latest fashion trends, accessories, shoes and other items every season in order to ensure their wardrobes are filled with fashion items that will impress friends, colleagues and even people on the street. For many people, following fashion trends and dressing in styles that are seen as "in fashion" at the moment is essential - not only will this help them impress others, but it often also forms part of their career, such as with fashion bloggers, influencers of the fashion industry and celebrities. This is why Theory( Theory women's clothing at IFCHIC ) is such an important part of people's life - the brand offers a large variety of contemporary fashion items that helps the modern man and women dress in style, without breaking their bank.
This contemporary clothing and accessory line was first launched in 1997. The brand was developed by Andrew Rosen and Elie Tahari. Before opening the Theory brand, Andrew work as an executive at Calvin Klein and was also the CEO of Anne Klein for a period of time. Elie was also part of the fashion industry from a young age. He specialized in designing luxury fashion items that were part of a "ready-to-wear" collection of clothing. In 1977, Elie Tahari showcased his very first designs, which includes a range of blouses and dance dresses, at the Studio 54 nightclub in New York City.
During the early stages of Theory, the entire brand centered around a small women's collection that only included a range of stretch pants. These stretch pants were designed to be comfortable, but also part of the time's current fashion trends. The two co-owners had a huge success with the first clothing line announced by their brand, which led them to add a men's fashion line in the year 1999. This new development expanded the brand from being a women's only brand, to a unisex brand that caters towards both men and women.
One year later, in 2000, Theory signed a deal with a company in Japan, Link International. This deal was signed because the two co-owners, Andrew Rosen and Elie Tahari, wanted to expand their brand even further after it had such a successful launch in the United States. After signing a deal with Link International, their branded fashion items were distributed throughout China under the Theory label. They mainly focused on distributing their fashion lines in Japan at the time. Eager to become more successful, the team added a collection of handbags and shoes specifically designed for women in 2003. Even though this range was announced in 2003, they only officially launched it within the United States in 2006. From here on, the Theory brand kept growing larger and more successful by the day. The brand has since further expanded into the United States, as well as into additional countries such as France. Today, the brand has more than 489 stores in international locations and they still continue to grow more successful by the day.
Mother of Pearl Embellished Shoes that Will Make You Stand Out
Mother of pearl womenswear is a brand that is slowly making a huge name in the fashion niche. The most recent expansion of the label in the footwear department is proof. Now the brand collaborates with Bionda Castana for its up and coming spring 2017 footwear capsule collection. The trademark of the brand is still captured in the looks and overall design aesthetics of the series. However, it brings out more style and ideas such as the leather and pearl embellishment. The blend of sportswear inspiration with the signature feminine shoes of Castana is showcased in the collection.
Mother of Pearl New Footwear Features
You can find a plethora of shoe collaborations for spring 2017. However, Mother of Pearl maintains the daring, unique, and fresh concepts that are apparent in the brand's clothing line. The footwear collection is no different as the pieces are epitomes of a seamless mixture of something feminine and masculine, sporty and classy at the same time.
There are 2 distinct main styles in the 2017 spring footwear capsule collection for Mother of Pearl. Take a look at the two footwear categories and make your decision if the shoe fits:
· Amy Heels
This stylish and downright fashionable footwear selection is a great boost to the brand's ever-growing collection. The Amy shoes feature a blocked and pointed toe heel for that sexy and captivating finish. It boasts of the embellished pearl and leather strap with the buckle-like design. The same hardware aesthetic on the footwear is similar to the handbag 2017 series.
· Maia Heels
The Sahar ankle boots is the inspiration for the second variant under Mother of Pearl label. It is the second style that Bionda Castana credited to the popular fringed footwear but some updates are quite obvious. It showcases the playful frilled front shoe panel and blocked heel. The bold and loud colors and the embellished aesthetics are definitely the trademarks of the fresh and eclectic brand.
Collaborations that Empower Women
Strong individualism is absolutely evident in every Mother and Pearl piece. Whether it is a clothing piece or accessory, the brand is known to uplift its fresh and new approach to fashion. The brand's footwear capsule collection is no different. The collaboration of great names in the fashion arena results to a new and must-have collection. The strong identities of Bionda Castana and the women behind the brand offer contemporary footwear aesthetics like no other.
The Mother of Pearl footwear series highlights top quality craftsmanship, styles, and design at their very core. The brand's identity that revolves around masculine and sporty detailing to feminine aesthetics is naturally enhanced in the footwear spinoff. There is an overflow of creativity and ideas in each and every piece.
Mother of Pearl officially steps into the world of fashion accessories with the debut of its footwear series. These shoes will surely match your outfit whether it is for a casual look or a more formal and sophisticated event. Discover more footwear pieces with this label today.